Person holding a navy blue helmet with visible scuff marks.

1,067 Riders Still on the Road

We started Thousand with a goal to help save a thousand lives. These are the stories of real riders who we've helped stay on the road.

True Stories from Real Riders

Our helmets have helped save over a thousand lives – these are the real stories that make up our mission.

Accident Replacement Policy

We hope you never have to use it, but if you do... we're honored to have kept you safe on the road.

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A Note from Our Founder

When I lost a friend and mentor in a bike crash, I realized that designing a helmet that people would actually want to wear could help save lives – literally. I dedicated myself to doing just that, and Thousand was born. The company's name served as a daily reminder of our initial goal – to help save 1000 lives that would have otherwise been lost in bike crashes.

Nearly 10 years later, we've not just reached that goal but surpassed it. We are honored to have been part of the reason why over 1000 members of our community are still here today with their loved ones.

But as we learned more about all the factors that affect pedestrian and cyclist safety in cities, we realized that individual actions would only take us part of the way there. Encouraging more riders to wear helmets is only a part of creating safe streets and car-free cities. So as Thousand has grown, so has the scope of our mission – and while we will always empower more people to wear helmets, we also want to play a part in advocating for more mobility infrastructure; cyclist- and pedestrian-centric policies; and welcoming community spaces.

As a mission driven company, we've taken steps toward this goal by partnering with community organizations to expand access to bikes and safer urban mobility. But there's still so much more to be done – through advocacy, organization, individual action, and more.

We hope these stories of real lives saved inspire you to not only wear a helmet when you ride but also to join us as we continue to advocate for safer streets, better cities, and fewer cars.


Meet Our Partner Organizations

Our non-profit partners educate, advocate, and make measurable impacts in mobility justice, bike access, community creation, and more. Get to know their work and get involved.

Logo of PeopleForBikes with a bicycle icon above a smiling mouth.
Golden emblem of East Side Riders Bike Club with bicycle illustration.
Blue circular logo with the words 'CICLAVIA' in yellow and white.
Logo with a stylized half-bike gear and 'LACBC' text.

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